News Center

Anas Bukhash speaks at Middle East Sports Event Summit

Anas Bukhash, COO of the Pro League Committee, participated in the first Middle East Sports Event Summit, supported by Dubai Sports Council, which took place on Tuesday and Wednesday at The Address Hotel in Dubai Marina. Speaking about the progress and development of the Pro League Committee, and in particular its marketing initiatives and objectives, Anas Bukhash shared a presentation with the audience detailing the evolution of football in the UAE since establishing professionalism five years ago.

A panel discussion followed, where Anas was joined by sporting experts Marc Archer, Commercial & Sponsorship Manager for the Abu Dhabi Tourism & Culture Authority and member of the Abu Dhabi HSBC Golf Championship Tournament committee and the management team of Abu Dhabi Ocean Racing, Tarek Ahmed, Founder of Lean Leisure Consulting, and Edward Fitzgibbon from the ICC International Cricket Council. The panel of experts answered questions regarding encouraging greater public participation in sport, involving families, women and children in attending sporting events including football matches, and engaging both local and expat communities in sport in the UAE.