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PLC announces the “Match of the Week” initiative

The PLC has unveiled earlier today a mass public new initiative under the title “Match of the Week”. The new initiative sets to select a match from some of the Etsialat Pro League 2011/2012 matches to include a number of exciting events and entertainment activities involving the fans.

The “Match of the Week” initiative was launched in a press conference held at the headquarters of the UAE Football Association located in Al Khawaneej area in Dubai on Monday March 12th 2012 at 11:30 am.
Dr. Khalid Mohammad Abdullah, PLC Acting Chief Executive Officer assured that the “Match of the Week” initiative is based on the committee’s continuous endeavour to increase the number of football fans in the UAE and enhance the full match experience for them.

“The initiative begins with the Etisalat Pro League Round 15 match between Al Jazira and Al Wasl at Mohammad Bin Zayed Stadium in Abu Dhabi, on Thursday March 15th, at 08:30 pm. The associated activities will begin at 7:00 pm, 90 minutes before kick-off, and continue during the match as well as in the half time till the final whistle.” said Dr. Khalid

“The Committee will endeavour to provide a number of entertaining activities inside and outside the stadium in some of the Etisalat Pro League matches which began to approach a decisive point to determine the champions as well as the top positions, bearing in mind that the Committee has completed some of the modes of understanding with the Sponsors participating in these activities. So the “Al Jazira vs. Al Wasl” will be the first day in the initiative of the “Match of the Week”, where Abu Dhabi Islamic Bank will provide many valuable prizes for the fans.” he added

Dr. Abdullah stressed the importance of all UAE concerned Media in promoting this mass initiative, assuring that their cooperation will add great value and their role is vital. Dr. Abdullah also referred that it is the clubs’ responsibility to attract the football fans.

“The Pro League Committee will also work to provide in coordination with the UAE Professional Clubs places for families and kiosks for food and beverages.” said Dr. Abdullah.

In terms of the mechanism of selecting the Match Of The Week he said: “That will be through discussions with the PLC technical Committee and the PLC partners Abu Dhabi Sports and Dubai Sports Channels”
Anas Bukhash, PLC Chief Operations Officer, gave a detailed presentation on the associated events and activities to be delivered by the Professional League Committee and Abu Dhabi Islamic Bank. Mr. Bukhash then responded to some questions and queries raised by the Media representatives who attended the conference.

Abu Dhabi Islamic Bank (ADIB), official banking partner of the Etisalat Pro League, is set to give fans once again a fun evening at the up-coming fixture between UAE rivals, Al Jazira and Al Wasl. Entertainment provided by ADIB will include performances by ADIB ball jugglers and face painters. Fans will have a chance to win amazing prizes, including a chance to win Ipad2, by simply registering their details. They can also receive complimentary gifts of clappers, and t-shirts, as well as, refreshments from ADIB’s new “Football Fan Van”.